Google and Sea Ltd. have announced a strategic partnership to develop artificial intelligence tools for Sea’s e‑commerce and gaming businesses. A key focus of the collaboration is the creation of an “agentic” AI shopping assistant for Shopee, Sea’s flagship online marketplace. This assistant is designed to actively help users browse products, compare options, and complete purchases, rather than merely responding to queries.(tipranks.com)
The move reflects growing interest in agentic AI—systems capable of autonomous, multi-step actions that go beyond traditional conversational interfaces. By embedding such an assistant into Shopee, the companies aim to streamline the user experience and potentially drive higher engagement and conversion rates.
This partnership underscores the expanding role of AI in e‑commerce, where proactive, intelligent agents are increasingly seen as a competitive advantage. As AI continues to evolve from reactive tools to autonomous assistants, collaborations like this may become more common across retail and digital platforms.
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