AI in the College Search Process

A national survey of over 5,000 U.S. high school students by EAB found that 46% now use AI tools like ChatGPT during their college search, up sharply from 26% in spring 2025. Nearly one in five students (18%) removed a college from consideration based on AI-generated information. Additionally, 39% say AI is prompting them to consider alternatives to college, such as apprenticeships or entrepreneurship.(globenewswire.com)

AI as a Daily Academic Companion

According to the Lumina Foundation–Gallup 2026 State of Higher Education study, 57% of U.S. college students use AI in their coursework at least weekly, with about 20% using it daily. Usage is especially high among students in business, technology, and engineering fields.(news.gallup.com)

Similarly, a 2025 Inside Higher Ed Student Voice survey reported that 85% of students used AI for coursework in the past year. Their top uses include brainstorming (55%), tutoring-like Q&A (50%), exam prep (46%), writing assistance (44%), and advanced search (42%).(eweek.com)

Institutional Disconnect and Student Behavior

A multi-institutional qualitative study published in February 2026 found that students often use AI under pressure from deadlines and peer norms, even when they believe it undermines learning. Institutional AI policies are frequently seen as vague or inconsistent, leading to widespread noncompliance and a culture of “AI shame.”(arxiv.org)

Summary

Students across educational levels are integrating AI into key academic and life decisions—from selecting colleges to completing coursework. Yet, institutional frameworks and policies have not kept pace, creating a gap between student behavior and formal guidance.

What’s Next

  • Institutions should develop clear, consistent AI policies that align with student practices.
  • Educators need training to guide ethical and effective AI use.
  • Further research should explore how AI impacts learning outcomes and student well-being.