OpenAI has taken a decisive step to deepen its enterprise footprint by launching the OpenAI Deployment Company, a standalone consultancy designed to help organizations integrate AI into their core workflows. The move comes as enterprise clients now represent 40% of OpenAI’s revenue, with expectations to reach 50% by year-end.(itpro.com)
The new unit will deploy Forward Deployed Engineers (FDEs) who will work on-site with business leaders, operators, and frontline teams to identify high-impact workflows, redesign infrastructure, and embed AI capabilities directly into back-office systems. This hands-on approach aims to turn AI potential into operational reality.(itpro.com)
As part of the launch, OpenAI has acquired AI consultancy Tomoro, bringing in 150 FDEs with experience across clients like Tesco, Virgin Atlantic, and Supercell. The Deployment Company will also partner with 19 investment firms, consultancies, and system integrators—including TPG, Advent, Bain Capital, and Brookfield—with £4 billion in backing from Capgemini, McKinsey, and others. OpenAI retains majority ownership to ensure a unified customer experience and continued access to its latest research.(itpro.com)
This initiative addresses a persistent challenge in enterprise AI: translating model capabilities into scalable, workflow-integrated solutions. By embedding engineers who understand both the technology and the business context, OpenAI aims to reduce friction in deployment and accelerate value realization. With enterprise revenue already substantial and growing, this consultancy model could become a key differentiator in the competitive AI services landscape.
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